Beginner's Guide to Digg

Beginner's Guide to Digg

If you have ever felt like you had to dig around the Internet for good content, you might want to look at something called Digg (digg.com). Digg is a site that will help you avoid the process of digging and instead, get exactly what others have dug up so you can see some of the great sites/stories/things out there on the Internet. Many people reading this might already know what Digg is all about so if you fall into this category, quit reading now and go elsewhere or you might feel this is a bit basic. If you haven't heard of Digg, read further and you can not only understand one of the more successful sites on the web these days but also get an idea of how you can leverage it for your business. Digg epitomizes the value of collective intelligence and community on the Internet in a way that not only brings value to its users, but also to businesses that are savvy enough to take advantage.

History

Digg was started as an experiment in October 2004 by Kevin Rose. The concept was to give people the chance to "dig" user submitted tech-related stories in order to get the most popular stuff in front of an audience that was interested in seeing the latest and greatest on the Internet. By December 5th 2004, the site was officially launched. After running for approximately a year, the site surpassed 100,000 users and as a result they were able to raise $2.8 million to help take the service to the next level. Shortly thereafter, digg.com grew to over 500,000 users and over 8.5 million unique visitors per month.

Overview

There are two main things that you can do on Digg. The first is to submit stories that you think the community will like and the second is to digg stories that you like.
Thousands of stories are submitted to Digg on a daily basis on a variety of topics. There are currently 7 categories on Digg which include technology, science, world & business, sports, videos, entertainment, and gaming. If you come across any stories that you think are interesting, you can submit them for others to vote on.

Digging

If you like a story you have the option of "digging" it, which is basically voting on it and endorsing it. However, if you don't like a story then you can bury it by marking it as duplicate, spam, wrong topic, inaccurate or even lame. If this is too simple and you'd like to say more, there is a comment section which gives you the opportunity to give your own two cents on the story and what you really think about it.

Front Page

There are two separate areas where stories are displayed, one is the upcoming section and the other is the popular stories section that begins on the front page. When a story is submitted, it has up to 24 hours to make it to the front page or longer if it has not been marked as duplicate, spam, wrong topic, inaccurate or lame. Digg's complex algorithms take multiple factors into account in order to determine if a story should hit the front page.
Some of the factors that the algorithm uses are as follows:
*The number of diggs
*Amount of buries
*Identity of the voters
*Time
*IP addresses
*Category

Example: Stories submitted in the sports category generally require less diggs to reach the front page compared to stories submitted in the technology category. Overall, less people submit and digg sports stories compared to technology stories which is taken into account by Digg.